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...which means it is again time for everyone to join in the journey with the glory of music.

When we started, Scotia Music was South Shore Pipes and Drums –a non-profit Association dedicated to ensuring bagpiping made its way to our local area. Through lessons and band practice we touched on everyone’s love of the pipes.

Once the pandemic hit, the musical community panicked. It seemed like the end of local music and times were definitely tough. But, musicians banded together to make sure our beloved music scene survived.

The heart of Scotia Music Grew beyond my wildest dreams. South Shore Pipes and Drums kept beating through virtual lessons while I watched each student light their candle through music.

The determination of everyone to keep the music alive was incredibly uplifting.

Virtual concerts followed suit, and Scotia music was determined to help; we became a go to booking agent for local acts. It was our way to help our fellow musicians survive the Covid doldrums.

Fast forward to today, surviving, and shining against all odds.

We are so proud of our South Shore Community, and to be honest, ourselves.

Local music lives on.




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A single trembling, haunting note pierces the silence.


The sound emanating from a lone player, dressed in traditional garb continues longer than we thought possible.


Windows open, cars slow down, and people stop dead in their tracks.


Mission accomplished, you have their attention.


That is the long and the short of it as your business goal for an opening, grand re-opening, or special event focused on increasing business.


We have previously discussed the power of the bagpipe to reach into a person and grab their soul. It stirs emotion. It stirs their soul. It stirs their blood.


The power of the pipe combined with the power of music to unite a physical group of people into a single entity is mind-blowing.


Many people become as one. Heads begin to bob in unison. People clap or snap their fingers together. They nod and agree how cool this moment is together.


The crowd begins to form group memories of what is happening and they become inextricably mixed with your business as the provider of this cool experience.


The found connection is magical. So many attendees met through the years have history of bagpipe music in their blood. Whether it be they used to play, or their great grandfather was known to pipe Amazing Grace while flowers grew in the back yard. Whatever it may be, it is a connection found through a powerful instrument. Memories are born.


The return on investment cannot be disputed. Live music at an event increases:

Attention

Retention

Brand Awareness

Brand Recall

Warm emotions

Inclusiveness


Want to increase your revenue this summer? Let’s plan an event.

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Haunting

Fierce

Emotional

Bagpipes touch the souls of everyone that hears them. They are irresistible. They make the blood boil. They sooth us when a loved one passes. We cannot escape a visceral reaction.

Why?

The combination of primal sounds, evocative rituals, and an uncanny ability to connect with humans has made the bagpipe unique. It was used to drive men to battle, funerals, weddings and other events steeped in gravitas.

Here is an example from the www.heraldstandard.com and David E Olsen:

But the most emotional response Olson has ever witnessed during the four decades he played the instrument occurred on Nov. 11, 2001 - two months after the Sept. 11 terrorist attacks.

During a recent telephone interview from his Rostraver Township home, Olson vividly described the intense emotion that overwhelmed him and those gathered at Ground Zero as he played his bagpipes.

When Olson arrived at Ground Zero at about 8 a.m. on a Sunday, he had visions of playing a solo performance with no one around to watch or hear him play his music. He simply wanted to play "Amazing Grace" as a tribute to the thousands of people who lost their lives on that tragic day.

But Olson soon realized that it would not be a solo performance because "New York City never sleeps."

As he began to play his bagpipes, Olson said he was touched as he saw tears pouring down the face of a burly New York City cop.


I can relate with David.


There are times when I feel my entire emotional universe come flooding out as soon as the first note begins.


It is like a hug from Mom for me.


Having a sad day, pipe.

Want to fight the world, pipe.

Want to increase your joy, pipe.

Want to stop people in their tracks, pipe.



Releasing so much energy in the world must be a good thing, don’t you think?


Memorials are a time where I know I’m taking loved ones hurt and helping them embrace their pain as best they can. That feeling they can’t put into words comes pouring out and joins the notes of the pipe.


There is something that needs to be expressed - I know I’m doing it with them. There have been times I play through tears to the point my eyes completely turn off and I can’t see for a good hour.